“Food is music to the body, music is food to the heart.”― Gregory David Roberts
How are you inspired to create? Trends, consumer insights, market data, what the competition is doing? Of course, these are all fabulous sources of inspiration and motivation, but sometimes, creativity is fueled by a good old-fashioned jam session – and not of the blueberry/red onion kind.
We all have heard of surgeons that play loud music in the operating room to focus and help get their “game faces on.” The same holds true for the R&D lab where a guitar riff or two can help direct an idea from concept to market.
So – for a little departure from our food-based blog, here are our favorite “Lab Jams”. Check out our Spotify account for our great playlist that will have your creativity boiling over and your consumers wondering, “how did they ever come up with THIS?”
p.s. If you don’t have a Spotify account, you can download it for free here or just click on the “download Spotify” button on our playlist page and watch the midday slump disappear.