The Next It Ingredient: MATCHA

Magic happens when an ingredient breaks out of its expected role. Take miso. Typically seen in a savory Asian application like a soup base, miso crossed over into the sweet worlds of confectionery, frozen desserts and more because health conscious and food obsessed consumers couldn’t get enough. And crossover lightning has struck again-this time in the form of matcha. The bright green powder is the next “it” ingredient because it’s loaded with health benefits and plays nice with both sweet and savory.

Download our Matcha guide for the full scoop.