Seaweed is Winning: The 10 Why’s List

Both health conscious and food savvy, today’s consumer has demonstrated they are open to incorporating a variety of unique foods into their diets that serve multiple needs. Seaweed, once the ocean’s castoff, has achieved superstar status because of its acclaimed health benefits and flavor-boosting powers. Here’s why:

  1. APPEALING. Consumers are beyond curious about seaweed, especially snacks, as Google Trends show a “breakout” rating revealing an obsessive interest. The queries “is seaweed good for you?” and “seaweed benefits” are among the Top 10 searched by consumers.1
  2. INSTA WORTHY. Instagram reports 797,055 posts for #seaweed and 55,758 posts for #seaweedsalad.2
  3. UMAMI. Seaweed is the ultimate umami enhancer with health benefits that can’t be denied.
  4. VERSATILE. Seaweed plays nice with a variety of food applications including soups, sauces, salads, pasta, desserts, jellies, beverages, in addition to being a great protein partner.
  5. CLEAN CLAIMS. Seaweed plays nice with a variety of food applications from savory to sweet and beverages to proteins and more.
  6. SUSTAINABLE & ENVIRONMENTALLY FRIENDLY. Seaweed’s saltwater habitat is plentiful, sustainable and doesn’t diminish farm resources.
  7. GREAT SUBSTITUTE. for salt and MSG to boost and round out flavor.
  8. NUTRIENT DENSE. Seaweed is an excellent source of iodine, zinc, calcium, magnesium, iron, folate and selenium.
  9. ON TREND. Plant-based foods continue to top 2018 trend lists such as Baum+Whiteman and Whole Foods citing consumer acceptance and demand.
  10. PALATE PLEASING. Seaweed enhances mouthfeel and flavor retention.

Interested to explore how seaweed could be incorporated into your product development? Request a sample of Seaweed Powder – 1914 or Kombu Extract Powder – 1917 and discover why seaweed is WINNING.


  2.; – November 20, 2017.